A new report reveals the rather predictable variations in buying behavior amongst mobile shoppers on the two coasts.
A new report on mobile customer behavior says that stereotypes about East Coast versus West Coast lifestyles may really be correct.
Mobile data and analytics firm Sense Networks examined and compared East and West Coast consumers&rsquo click-via prices, or CTR, on marketing offers more than this summer season.
The final results were, effectively, somewhat predictable. West Coasters were far more likely to click on advertisements for health and fitness bargains, including Pilates, golf, and dance classes. East Coast customers, nevertheless, had been far more attracted to nightlife and restaurant bargains, the report located.
The report also showed that East Coast consumers seem to be a lot more concerned with education, as the CTR for education offers, such as art and photography classes, had been 60% larger than for their West Coast counterparts.
The most alluring ads for West Coast users, according to the information, were manicure-pedicure and Pilates bargains, although optical and eye-doctor deals had been the most common on the East Coast.